Raising Aspirations in Bali

I had the pleasure of spending time at the Role Foundation during my time in Bali, where I met some inspirational young women. I delivered an English session and incorporated some aspirational tasks. We had lots of fun, as well as covering some of the programme’s core curriculum. Well done to everyone working hard to support the foundation.

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Making Marketing Research Fun

I delivered a lecture on Marketing Research at the University of Hull yesterday. Although I personally find the subject interesting, I recall the research module being the least appealing to my classmates during studying for my BA (hons) in Applied Social Sciences. With this in mind, I aimed to make the lecture as engaging as possible by including some context to the theory (as well as humour!).

I always find being able to apply theory to the real world helps me learn. Encouraging students to think about how the theory would apply to a potential future job role often helps them understand the subject, as well as encouraging them to think about life beyond the library.